by Relevant Marketing Solutions Team | May 27, 2021 | Guidance, SEO
When you have your web and social presence established, one important part to remember is your Google My Business page. By setting up this page and updating it as changes happen across your company, you are enabling Google to work harder for you. This listing is one...
by Relevant Marketing Solutions Team | May 20, 2021 | Guidance, SEO
Many small business owners hire SEOs (Search Engine Optimizers) to help them get the most out of their web presence. As we have covered in previous weeks, however, there are a number of things an owner can do themselves to optimize their site. Why, then, would you...
by Relevant Marketing Solutions Team | Mar 17, 2021 | Guidance
We’ve talked previously about having foundational optimization, page optimization, interlinking, and backlinks. Having one out of the four pieces is not enough anymore. A Google core update has radically changed the way things operate. And as such, we need to...
by Relevant Marketing Solutions Team | Mar 17, 2021 | Guidance
The second floor is page optimization. Your name, address, and phone number (NAP) should mirror the GMB, and of course, also the 80-plus directories and NAPs, the biggest and the best being Yahoo, Bing, Apple Maps, Google, City Square, Yellow Pages, Manta, Yelp, and...
by Relevant Marketing Solutions Team | Mar 17, 2021 | Guidance
Page one matters. Let’s talk about how Google works. Google works on relevance, trust, and proximity. Proximity is more geared toward the Google My Business (GMB) product and maps and gives us page-one opportunities, rankings, and traffic for those who follow....
